You’ve taken your GMATs and now it is time to choose your MBA program. When applying to business school, it is important to sell yourself and cater your abilities to each individual school. Each school is looking for something slightly different and each school has a completely different audience that you will have to market yourself to. Who your audience is, determines what you will present about yourself and how you will present it. In a recent Forbes article, Betsy Massar, informs you how to evaluate your audience so that you can best showcase your knowledge and personality.
1. Learn More about the School
It is important to read up on each school to learn how each school markets itself and what its goals are. Go to the Web site, attend school events, join chats, and speak to an admissions representative. Taking these steps allows you to learn what the school takes pride in; therefore, learning what the admissions representatives would value from their students.
2. Connect with Your Audience
The admissions representatives seek students who have researched and who have carefully considered their MBA program. They want to make sure you would truly be a good fit for the school, its academics, and its traditions. Discuss your experiences that allow you to identify with the school’s beliefs and culture.
3. Display Your Business Knowledge
As an applicant for business school, it is important to show you have business savvy when applying. In your application, use business language, correct grammar, and pay attention to detail. By displaying your current business knowledge and on the job skills, you show that you have the capability and desire to learn more about the intricacies of the business world.
4. Don’t Forget Academics
You are applying to school and admission representatives want to make sure you have what it takes. They want a well-rounded individual, but they will also look at your academic background including grades, test scores, writing capabilities, quantitative skills, and your GMAT score.
By taking these steps, you will be well on your way to applying for your MBA. Best of luck!