Social media is no longer just used to stay in touch with old high school and college friends; it has become a mainstay in the business world. The question is: how do you make social media most effective for your business.
Many companies have used Facebook, Twitter, and LinkedIn as a supplement to their current marketing efforts. They have used social media to keep consumers informed, sell, and re-enforce their brands. Some companies have even gone as far as to monitor social media platforms that track down any mention of their companies. These efforts have led to increased feedback, as well as two-way conversations and mediation with disgruntled customers.
However, the effectiveness of social media in the business world seems most promising for those companies that have learned that social media is ideal for volleying new ideas back and forth and for feeding off other peoples’ innovative thoughts. It has led to cutting-edge alterations and developments in the business world.
One company that has taken advantage of the social media platform is IBM. IBM created an internal social networking site called Beehive in 2007. In just a few short years, the platform already maintains over 30,000 employees from around the world who have used the site to connect with other members, brainstorm, and gain professional guidance.
Taking the steps to leverage your social media networks can give you an edge over your competition. These networks can lead to increased cooperation between employees, and as a result, increased productivity and creativity within your company. Good luck!