Social media are no longer used strictly for social means; businesses are now using them to their advantage, and financial advisory firms are no exception. More and more financial advisers across the country are admitting to employing social media for professional purposes. They claim to have seen the following benefits from social media engagement:
1. Better client relationships. Facebook and Twitter can give you more insight into the lives of your clients. You may find mutual interests or activities that can reshape an investment plan. Plus, social media is a two-way street—your clients can learn more about you as well. As a result, they may begin to place more trust in you as an adviser.
2. Opportunities for industry leadership and networking. Social media provide all sorts of opportunities to voice your professional opinion. Becoming an online leader will give you instant credibility as a financial adviser. You can also engage in discussions that may teach you a thing or two about your industry.
3. Exposure to new clients. Social media can be great venues for attracting a younger clientele. The more you get your name out there, the more potential clients will think of you when the time comes for them to choose a financial adviser.